Understand the problem. Research. Sketch. Design. Test + Evaluate. Propose. Rinse + Repeat
My Thoughts
Having been influenced by the late Steve Jobs as well as Don Norman, for me, good design is when it is centered around the user and their life is empowered by that experience. Their journeys influenced me to pursue a career in UX and it's something that I think about day and night when analyzing my own experiences and others in which I reimagine how they can be enhanced and more efficient in serving user needs.
Good design is achieved through vigorous testing, multiple iterations, cross functional team support and research that address the needs of the user utilizing the product. Understanding the critical importance of empathizing with the users to really identify their pain points and deliver a product that's truly tailored for their needs. I am passionate about the user's perspective and being their advocate and doing my best to make the world better through design that has purpose and provides real change.
Good design is achieved through vigorous testing, multiple iterations, cross functional team support and research that address the needs of the user utilizing the product. Understanding the critical importance of empathizing with the users to really identify their pain points and deliver a product that's truly tailored for their needs. I am passionate about the user's perspective and being their advocate and doing my best to make the world better through design that has purpose and provides real change.