Understand the problem. Research. Sketch. Design. Test + Evaluate. Propose. Rinse + Repeat
Successful UX/UI Design is when the user's experience is enriched by using the app, website or product. It's successful design when it is centered around the user and their life is empowered by that experience. Through vigorous testing and research that serves the needs of the user utilizing the app or product, always keeping in mind the end user who will be immersed in the experience, this is something I always commit to and how I contribute to improving the human experience through design. Understanding the critical importance of empathizing with the users to really identify their pain points and deliver an experience that's truly tailored for their needs. How can that experience make their lives better? That is what I am passionate about and how I try to make the world better.